Let’s face it. Traffic is the lifeblood of any online business. If you have a website selling products and you have zero traffic, you won’t be able to last long. Just like you have a brick and mortar store, if noone visits it, you have no chance in getting business. If you are at the point of giving up on your website due to lack of traffic, you’re not alone. There are many netpreneurs struggling with traffic and are about to quit. There is good reason why. Most of the times, these people are trying to do too many things at once and they lose focus or they aren’t doing enough. Also, you need to have patience. Sometimes, what you’re doing might not reap results overnight. Give it time.
One of the major benefits of a website is that it can reach a broader audience due to the Internet since it’s worldwide. You need to have traffic but not any type of traffic will do. What you need is targeted traffic that is people who will be interested in what you have to offer. But even though the Internet has a big market on different topics and billions are spent each year online for e-commerce stores, getting targeted traffic isn’t easy as it might sound. You have to look for your potential prospects as they won’t simply come to your website once it’s online. Unfortunately it does not work like that. There are various strategies which you can use to gain more visibility for your website. If you want to learn how to increase targeted traffic to your website, check out these 8 tips:
(1) Search Engine Optimization
First and foremost, when building your website, you need to optimize it for keyword phrases which can potentially bring you targeted visitors. So proper keyword research is important. This is a process known as search engine optimization or SEO. Then, you will need to get some inbound links to your website which should be done regularly. Getting targeted traffic from search engines isn’t an overnight process but the work you’re doing right now can pay off in the future. So SEO should form part of your website traffic strategies.
(2) Create Unique Content
Uploading original and unique content to your website on a regular basis will increase your chances in getting targeted traffic. Content can be in the form of articles or stories, or if you have a blog, regularly posting fresh content is very beneficial. Content is rich in keyword phrases and words which your visitors might key in the search engines like Google, Yahoo and Bing to find you. So don’t neglect content creation. They are more powerful than you can imagine.
(3) Link Partners
Getting some quality link partners can be quite beneficial for your website. If your site is about web design and you get a link from a similar site, that link alone can bring you some interesting targeted traffic. Some websites might not link to you unless you’re an established website and already getting respectable traffic. But if you build a content rich and useful website with some decent design, some sites might consider linking to you.
(4) Article Marketing
Article marketing can be a very effective way to start putting your website out there. If you’re good at writing articles, start right away and submit them to article directories or article banks. Your author bio at the bottom will give you a link and this can potentially bring you targeted traffic. The more articles you submit, the better. If you can’t write and you have some budget, you can outsource and hire ghost writers.
(5) Social Media Marketing
Social media marketing is popular nowadays. One downside some people notice is getting direct traffic from social media websites isn’t too targeted and doesn’t really convert. People coming to your site from these sources usually won’t take much action on your site like subscribing to your newsletter, clicking on your ads or buying your products. But it depends, if these people can find your articles, stories or videos posted there from the search engines first by typing a keyword phrase, then land onto your site, that can be different. Search engine traffic is usually more targeted because these people are specifically looking for something and took the time to type it. Some popular social media websites include Digg, Reddit, YouTube, Slashdot, Mixx, Propeller, Delicious, StumbleUpon amongst others.
(6) Blog Commenting
Blog commenting on related websites if done regularly can drive some interesting traffic to yours. Contributing tips, opinions or suggestions should be one of your long term goals with blogs. The more comments you have, your chances in getting traffic become higher.
(7) Pay Per Click
Pay per click marketing is one of the fastest ways to get targeted traffic online. You can use Google AdWords or Yahoo! Search Marketing. You just bid on keywords related to your website and you can get visitors fast within minutes. You need to be ready to shell out a few bucks since you’ll be paying for every click to your ads.
Advertising directly on related and relevant websites is also a fast way to bring targeted visitors to your website. Same as with pay per click, you’ll need to pay but with direct advertising on websites, you’ll need to invest some money upfront before your site goes live.
Here you are with 8 strategies that you can use to increase targeted traffic to your website. It’s always a good idea to diversify your promotion efforts with different traffic generation strategies but it’s important to focus on a few and master them well. Don’t try to do too many at once or you’ll fail.