How To Get Quality One Way Backlinks - 3 Link Building Strategies

We all know backlinks and more importantly one way backlinks are fundamental for top search engines rankings. But building backlinks is difficult, time-consuming and is indeed a challenge for most marketers. Many people ask themselves how to get quality one way backlinks on a regular basis and in this article, am going to share with you some of the top ways in gaining quality one way backlinks.

Link Magnet Articles

As you might already know, articles can be link magnets. But not all articles can generate backlinks. If you regularly submit articles to article directories and your articles don't get picked up, you have no chance in getting backlinks. Some of the reasons could be a poor article title, articles not compelling enough, too short and not offering much value.

Great articles should have a killer title and the content should be quality, informative and entertaining. What's the point in having great content but a lame title? It won't even get read let alone getting published. Killer titles should be eye-catching and attention-grabbing. They can evoke curiosity and controversy for instance. Here are some examples:

"How To Get Top 10 Google Ranking - 1 Secret Marketers Ignore"

This title raises curiosity and when an article grabs attention, you have more chances in getting it read in the first place.

"Is Google Killing Your Business With Google Instant?"

This title is asking a question and can trigger controversy and create a debate.

Articles which inspire and impress are also great link magnets as well as articles which provide a long list of tips, tools or resources like

"28 Ways To Generate Traffic To Your Website"

All these 3 titles are like click magnets. You need to get a click before getting a link.

The key to be successful with article marketing is to regularly contribute great content to article directories and your chances in getting your articles and links syndicated and published on other blogs and websites increase tenfold. You never know when you can get a quality one way backlink.

Did you know articles that you publish on your website can even get incoming backlinks to them naturally? It's true. If your articles provide really great value, some people can include the links in forums, social media websites or used as references. These are natural link magnets plus it will also send you traffic.

Guest Posting Articles

Guest posting or guest blogging is one of the best ways to get quality one way backlinks. You go look for them instead of waiting for them to come. You can look for quality blogs in your niche. Some blog owners can't keep up with producing content on a regular basis, this is why they are looking for guest bloggers who can contribute content and update their blogs.

Actually both parties are benefiting. The blogger gets unique content which in itself can draw search engine traffic and get monetized in several ways. In return, the guest bloggers get traffic, backlinks and brand awareness. A one way link from guest posting is a contextual backlink as your link is embedded within content in your author bio. It's the same as article marketing but with guest blogging, it's even more powerful as the link is within unique content. Most blog owners only allow unique content meaning you can't publish that article somewhere else including your own blog or website.

Guest posting is not syndication and its real power lies in expanding your reach. For that matter, you'll need to write original and unique content for each and every blog you want to guest post on. This will take some work but the rewards are worth it as you can increase readership and valuable backlinks in the long run.

Blog Commenting, Profiles and Signatures

I've included these 3 link building strategies as 1 as they have more or less the same power. In addition, they are some of the easiest to get. Commenting regularly on dofollow blogs will build a flow of free backlinks. You need to do effective blog commenting and try to target your keyword phrases where possible but you should not spam the blogs. Creating profiles on dofollow sites and blogs with your keyword-rich links and leaving comments in dofollow forums with your signatures will also build backlinks. It's important to emphasize dofollow because if the blogs, forums or profile sites use the nofollow tag in your links, you won't get much benefit for search engine rankings. You can easily check manually if the nofollow tag is used. Just go to a blog post, "Right Click" and "View Source". Scroll down till the comments section. To give an example, if you see something like

<span class="comment_author">Paul from <a href='http://www.domain.com/' rel='external nofollow' class='url'>

you'll know that this blog uses the nofollow plugin.

Looking for dofollow blogs, sites and forums can be a tedious task. To make your job easier, I've discovered an amazing resource which offers thousands of high PageRank blogs, sites and forums where you can get a backlink. Also included are .edu and .gov blogs and sites which hold even more weight in Google. Furthermore, they give you several guides to help you build your backlinks easily. Owning this backlink package is worth its weight in gold as it can give you hundreds or thousands of quality one way backlinks. Click here to check it out.

Getting one way backlinks with content marketing would require some decent knowledge and writing skills on your part. But even if you can't write, there is still the option of outsourcing. My advice is it's better that you write your own articles as this establishes yourself as the expert. Educate yourself and keep learning. Both backlink strategies can be implemented although guest posting is more active while article marketing is more passive. But it's always good to have a mixture of marketing strategies and backlinks. The 3rd and last link building strategy which consists of blog commenting, profiles and signatures should be included in your link building campaigns. They will give you added link weight and help in Google rankings. Having a diverse link profile is crucial for top search engine rankings. Never rely on only 1 link building strategy as it doesn't look natural. Always diversify your link portfolio.

ABOUT THE AUTHOR

Jean Lam is a self-taught internet marketer and has been making a living online since 2004. He is the author of the popular eBook "Top Search Engine Ranking Secrets in Google Revealed" which has helped many businesses get more traffic and sales from the search engines and other traffic generation methods. Click here to pick up your own copy