How To Build Deep Links For SEO - 8 Deep Linking Techniques

Links can provide a solid foundation for websites or blogs in the search engine ranking arena. Google and other major search engines value links to determine search engine placement. Without links, it's difficult to get exposure and visibility for search engine traffic as well as getting your pages indexed.

Everyone in the SEO game likes getting links to their websites or blogs. Many actively hunt for them while others are more passive about it. Some popular websites or blogs naturally attract links to them without much effort while the majority need to make link building a regular task. Link building should be an on-going activity and your main focus should be on getting quality links as far as possible. Quality outweighs quantity most of the times but if you can have both of them, it's even better.

One big mistake with getting links is most people tend to focus primarily on their homepages. For them, ranking in the top 10 for their homepage is of utmost priority and importance. While there is nothing wrong in accomplishing that goal, there is a downside to this strategy. What about your internal or inner pages? Your internal pages are also part of your website. Neglecting them means you're reducing your chances in getting more visitors and more importantly in getting sales. Your internal pages usually contain most of your compelling content like product reviews and product recommendations within quality content. So you should also promote your internal pages by building links to them as well. This is known as deep links or deep linking. In this article am going to show you how to build deep links for seo and reveal 8 deep linking techniques you can use.

Internal Navigation Linking Structure

This is the first deep linking technique I want to talk about because it can be done with your own site or blog internal navigation linking structure directly. Whether you have a website or a blog, you can get some deep links for your inner pages just from your other pages. To achieve this, you'll need a consistent navigation linking structure containing your most important pages. Imagine having 200 pages of content and 50 of them are your primary pages. These 50 pages will be used on your navigation linking structure meaning they will appear on every single page of your site. A consistent tightly themed navigation structure can build valuable deep links to your inner pages and this helps in boosting link popularity, link reputation and rankings.

One downside is when you need to update your navigation structure to add more pages. It can become a hassle to update 200 pages one by one each time you need to add a new article. Thanks to this simple technique found in Top Search Engine Ranking Secrets In Google Revealed, I can easily update my 300+ page website with just one modification. For WordPress blogs, you can use a sidebar widget plugin called "Popular Posts" which will display your most popular posts based on the number of comments on every page of your blog automatically.

Article Marketing

Many people know that article marketing can be used not only to bring traffic but also to build links. Most of the time, you will see people linking to their homepages in their author bio. Now it's time to change that. After you write an article and submit it to article directories like ezinearticles, goarticles etc…, pick one of your important internal pages and hyperlink it in your author bio. You can also use an anchor text in there which is the keyword phrase that you want your internal page to rank for. For each article that you submit, you can promote another internal page. With time, you will be building a link portfolio for your internal pages. Getting your articles syndicated will also build more deep links for you. With syndication, your articles can get picked up and published on several sites. If you want to use article marketing effectively, check out Top Search Engine Ranking Secrets In Google Revealed and discover 6 article marketing secrets you can use to make your article promotion efforts more profitable.

Forums & Profiles

By participating actively in forums, you can without any doubt build deep links. Your signature sometimes can consist of up to three links. Don't hesitate to include your internal pages there as well. For every post that you make, you can generate deep links easily. Profile links are also similar to forums but you don't need to comment on forum posts. You just create profiles and submit your links. Here as well, link to your inner pages to get some deep links.

Blog Commenting

Blog commenting is a great technique for getting some traffic as well as building some links. Your goal is to contribute useful and valuable comments as far as possible and not spam the blogs in any way. Blog owners are not stupid and they know when your comments are spam and if you link to a spam site, they will know. So be diligent and you will be rewarded. It can take some time to post a quality comment. Did you know you can also generate some deep links with blog commenting? Yes you can and there are two ways you can achieve that.

First instead of linking to your homepage, link to your inner page instead. But there is a caveat though. Not all blogging platforms allow you to input an internal page. Here is how you can know. After submitting your comment with your deep link, if you see something like "your comment is awaiting moderation", this means your deep link and comment have gone through. If nothing happens, this means that blog doesn't accept deep links.

Secondly, some blogs have a plugin called CommentLuv which allows you to get a link to your latest blog post provided you have a blog. Your latest blog post is an inner page so you'll get a deep link by regular commenting on CommentLuv blogs.

In Top Search Engine Ranking Secrets In Google Revealed, I will show you how to find CommentLuv blogs as well as how to find blogs which can offer you keyword-rich links. Not all blogs allow you to use keyword phrases in the "Name" field. So to profit from this benefit, target your inner pages for deep links or your homepage if you prefer.

Guest Blogging

Guest blogging or guest posting is one of the most popular ways to generate contextual backlinks(links within content), traffic and brand awareness from authority blogs for free. What other way can you reach those pro bloggers for free apart contributing some of your best content? You can purchase advertising but it's costly. You can do homepage link exchange via blogroll but if your blog is not an authority yet, it's not easy to do this exchange. To get a deep link from guest blogging, you need to link to your inner page in your author bio. Some blogs allow you to place 2 links, so you have choices. Either you link to your homepage + inner page or link to 2 of your inner pages. I've been using guest blogging with some success to secure some nice deep links. In Top Search Engine Ranking Secrets In Google Revealed, I will show you how to find niche blogs for guest blogging easily and even give you 71 quality blogs in different niches you can use for your guest posting needs.

Homepage Link Exchanges

Homepage link exchanges are still well useful provided you use it right. Only exchange links with relevant and related sites or blogs. For blogs, they can list you in their blogrolls for the same in return. For sites, you can do a footer link exchange. Instead of targeting your homepage, try promoting your internal pages instead and gain some deep links this way. You don't need to go overboard with this, just a few can suffice.

Blog Networks

Blog networks can be an effective way to generate contextual(links within content) deep links. Owners of blog networks usually allow you to promote whatever page you like along with your content. So targeting your inner pages is a sure-fire way to gain some link power. Not all blog networks are equal though. Some blog networks host really low quality blogs that a link from them does not offer much value. Also, some of them accept spinned content and with time, the quality suffers. Sometimes spinned content can be unreadable "garbage". The key to succeed with blog networks is to find those which accept only unique and quality content. Most blog networks require a monthly membership and you can regularly contribute content for some deep link building.

Web Directories

Web directories are one of the oldest ways to gain backlinks. They are also effective in establishing a solid link foundation for your website or blog in the search engines. Most web directories allow you to submit only 1 link. Some allow only the homepage whereas others offer you the alternative to include an internal page instead. Directories which provide double benefits include those that give you the choice to submit your homepage plus your inner pages which can range from 3-10. So take advantage of that and get some nice deep links. In Top Search Engine Ranking Secrets In Google Revealed, I will give you my personal rolodex of 140 valuable web directories and more are being added.


Here you are, if you want to build deep links for seo, you should start promoting your internal pages regularly. These 8 deep linking techniques can help you gain higher search engine rankings for your inner pages and drive more traffic to your website or blog.

ABOUT THE AUTHOR

Jean Lam is a self-taught internet marketer and has been making a living online since 2004. He is the author of the popular eBook "Top Search Engine Ranking Secrets in Google Revealed" which has helped many businesses get more traffic and sales from the search engines and other traffic generation methods. Click here to pick up your own copy