Should You Pursue Only High Google PageRank Backlinks?

PageRank(PR) is a link popularity analysis algorithm named after Larry Page who is the co-founder and now CEO of Google. PageRank is a valuable metric used to determine the importance of a web page. PageRank has a numerical value between 0-10 and is indicated by a green bar once your page has at least PageRank 1. Usually pages which have high PageRank values have some solid PageRank backlinks to them. To view the PR of a page, you need to download and install the Google Toolbar. Once installed, it will appear at the top of your browser. So anytime you visit a page on the Internet, the PageRank will be visible.

Since the advent of PageRank, high Google PageRank backlinks have been one of the most sought-after types of links for many SEO marketers. Some people are even obsessed about that little green bar. The higher the better. Well can't totally blame them as since PageRank was launched, the idea of having a solid green bar displayed was a highly coveted goal for many.

But can you rely solely on PageRank to determine whether it's worthwhile to get a backlink from a blog or website? The answer is no. PageRank is only an indicator of the potential value of a page. It's not 100% accurate. There are other important factors to consider as well apart that little green bar. Depending only on the green bar can impede your link building and marketing success. Here we will use guest blogging or guest posting as an example to show you why looking for high Google PageRank blogs only for backlinks might not be too productive. Here are 3 reasons:

Limiting Your Guest Posting Reach

Submitting guest posts on blogs is a lucrative way to gain backlinks but if your only goal is to look for high Google PageRank blogs, you're limiting your reach of having links from other quality blogs with lower PageRank values. The reason is because high PageRank blogs are usually more difficult to get your guest posts approved. These bloggers are some of the best in their respective industries and they are very strict in their submission guidelines and content requirements. You need to submit some of your best work and best is subjective. It can even be intimidating for many marketers to try submitting a guest post for fear of rejection. You can try your luck but don't focus only on that.

No Direct Benefit of Homepage PageRank

Another drawback is even though you'll get your guest post published on high Google PageRank blogs, you won't get the direct benefit of the homepage PageRank anyway. Say that blog is PR 6, your post will only land on a PageRank 0 after it's published which is the same as lower PR blogs. For sure that's a great backlink even PR 0 since you'll get some of the link juice in that PageRank 6 blog. But here I want to clear the confusion that some people have. They think they got a PR 6 backlink when in fact they got a PR 0 link from a PR 6 blog. PageRank is applicable on a page-by-page basis instead of the whole website. You would have received a higher boost in search engine rankings if you were on that PR 6 blog homepage instead of that internal page which is your guest post page.

Limiting Your Traffic

One thing you need to know is PageRank in itself is not directly related to the amount of traffic meaning it doesn't necessarily mean a blog with higher PageRank has higher traffic. A PR 4 blog can surpass a PR 5 or even a PR 6 blog in terms of traffic from search engines and loyal email subscribers. It happens. It depends on the blogs content value and quantity, number of quality backlinks etc…So you can be missing out on the traffic aspect if you focus only on high Google PageRank backlinks. But of course, if you get a guest post on a PR 6 blog with a large audience of active readers and high quality traffic from search engines, your website traffic will soar.

If you want to secure some high Google PageRank backlinks, only do so as part of your overall marketing strategy. Don't miss out on other lucrative opportunitites for traffic and links.

Apart guest blogging, you can also look out for high Google PageRank backlinks from blog commenting, profiles and signatures. The 5000Backlinks is the ideal solution for this as you don't need to go through the hassle of searching for these high Google PageRank blogs, sites or forums. It's a MUST to include this amazing resource in your link building arsenal. Click here to check it out.

ABOUT THE AUTHOR

Jean Lam is a self-taught internet marketer and has been making a living online since 2004. He is the author of the popular eBook "Top Search Engine Ranking Secrets in Google Revealed" which has helped many businesses get more traffic and sales from the search engines and other traffic generation methods. Click here to pick up your own copy