Electronic books also known as ebooks for short are one of the hottest properties on the Internet. The benefits of writing an ebook are enormous.

As an Internet business owner, ebooks are powerful tools that you can use to grow your business. Here are 6 good reasons for writing an ebook:

(1) Easy to create

Ebooks are fairly easy to create and don't require any special knowledge. Basically you can create ebooks in two different formats ie .exe and .pdf. Ebooks in .exe format
can be read by Window users but not Macintosh computers whereas .pdf formats can be read by both. You just need Adobe Acrobat Reader to be able to open pdf files which you can download free at

http://www.adobe.com/products/acrobat/readstep2.html

There are a list of ebook compilers available on the market that you can use to create .exe ebooks and .pdf ebooks.

(2) No big investment needed

Creating an ebook does not require a big investment. I make use of Activ eBook Compiler to create .exe ebooks. You can try the software free at http://www.zineguru.com/ebookcompiler but there will be ads in your ebook front page when you build it. For an activation fee, the ads will be removed. This is a nice piece of software. I really like it and it's fairly easy to use when you get accustomed to the software.

To create pdf ebooks, you can go to http://www.gohtm.com/convert_pdf.asp
This is a free web based service that you can use to convert your word documents and other file formats to pdf documents.

(3) Developing your own paid product

If you know how to build your own ebook, you can easily create your own product to make real money. You just need to write what you know about. The Internet is a highway
of information and you need to create a product which focus on a specific topic. Basically there is a huge potential for creating your own information products and there is an
infinite number of topics you can write about.

Not just topics related to internet marketing and online business but other themes like cooking, gardening, pets etc. Now these are niche topics and if you have knowledge in these areas, you can easily create an info product in a digital format like an ebook talking about this.

(4) Fast and instant delivery

A big advantage with ebooks is that the delivery process is fast and instant. You don't need product shipping for you don't have any physical inventory due to the fact that an
ebook is purely digital. You can give an unlimited number of copies to your customers.

(5) Subscriber generation

If you can create your own ebooks, why not create a useful ebook packed with quality information, then offer it as a bonus or gift to generate new subscribers to your
newsletter. This is an attractive incentive to gain new subscribers.

(6) Viral Marketing Effects

Good ebooks can become your own traffic machine and it can has a viral marketing effect. By viral, I mean it can propagate across the Internet, hence your business can get
big exposure for your ebook contains links to your websites.

Say you create an ebook packed with great articles that you've written and you allow others to distribute it freely to their own susbcribers to give them quality information, or to get new subscribers, your ebook and business will have great exposure. If you have a quality ebook, some product owners might even use it as a bonus to add more value to their offer.

Ebooks are becoming more and more popular on the Internet these days for there is a huge potential to build a successful online business around them. So go ahead and start creating your own ebooks be it free or paid.

ABOUT THE AUTHOR

Jean Lam is the author of the highly acclaimed eBook "Top Search Engine Ranking Secrets in Google Revealed", a concise, step-by-step guide to high search engine ranking for the beginner to intermediate level webmaster - available now at http://www.top-ranking-strategies.com