4 Effective Ways To Use Quality Unique Content To Generate Money For Your Online Business

There is no doubt that quality unique content is one of the most important assets for many Internet marketers. Quality unique content is king on the Internet and this is what most of us marketers are after but the truth is it takes time, work and patience to create this kind of content on a regular basis.

Search engines love unique content and will reward a site which has lots of it. Some of the benefits are more frequent crawling and indexing and of course you'll get loads of targeted traffic. When your site has unique content, it means more probably, you're the only one which will attract traffic from several specific keywords because you won't have other websites using your content and which might come up too with these specific keyword searches. Also, having unique content helps you avoid the duplicate content penalty.

This article won't focus on how to create unique content but rather how to use it to generate money for your online business. If you want to learn more about how to get unique content, please read my other article "5 Ways To Come Up With Quality Original Content For Your Website" which will provide you with some interesting tips to get started.

Below are 4 effective ways to use quality unique content to generate money for your online business:

(1) Opt In Form

If you have a newsletter, consider adding an opt in form at the top left or right of your website. When you get traffic, you are sure that your opt in form will be visible to every visitor. As a result, there are good chances that a percentage of all your daily visitors will subscribe to your newsletter if you give them an offer they can't refuse. Eg a free ebook, a special report, an email course containing valuable information. It's a good idea to give some sort of perceived value to your free gifts in terms of money so as to say they are valuable. When they subscribe, you can then follow up on them with newsletter tips, product recommendations and offers etc... So thanks to your quality unique content, you're building your opt in list gradually which has the potential to generate business for you in the future.

(2) Your Own Products

If you have your own products which you're selling, you can promote them via text links and attractive copy on all your pages say just below your opt in form. As said above, not all people coming to your website via your content will subscribe to your newsletter but just a percentage. Some will browse your site for information and will click a few links, so if your product text link is there, you can be sure to get some clicks to your product sales letter.

(3) Affiliate Products

If you're promoting affiliate products, you can write product reviews and recommendations. Thanks to this unique content, the search engines will deliver targeted traffic to your affiliate pages and you have great potential in making sales by making a personal recommendation.

(4) Google Adsense

This is the easiest way to cash in from the traffic generated via your content. If you have original articles, make them profitable by placing some adsense code blended into your content such that it looks part of your site. When your visitors come to your site, a percentage will click on your adsense ads generating money for you.

One of the best adsense tutorial I've used is Michael Cheney's Adsense Videos which contain highly profitable and lucrative adsense strategies and techniques. In addition, these videos are entertaining as well and you learn much more faster by watching and listening. If you haven't taken a look at those videos, I recommend you do so now because they have really inspired me and given me new business ideas based on the adsense business model. You can read my review here.

As you can see, if you're getting valuable traffic from your quality unique content, you should not waste it but look for profitable ways to capitalize on this. You need to give your visitors a call for action once they land on your site like subscribing to your newsletter, buying your own products or affiliate products. If not, you're wasting traffic and potential income. You need to know beforehand what you're going to do with your content traffic not after the traffic comes. Hence you will have a better planning for better profitability. Of course you can always tweak your pages for improvement later on. Good luck in generating money from your unique content.

ABOUT THE AUTHOR

Jean Lam is the author of the highly acclaimed eBook "Top Search Engine Ranking Secrets in Google Revealed", a concise, step-by-step guide to high search engine ranking for the beginner to intermediate level webmaster - available now at http://www.top-ranking-strategies.com