How
To Survive Google Rocky Search Engine Updates?
If you've
been promoting your site on the Google search engine, you've
probably experienced ups and downs at times unless you are a
strong authority site whereby these updates don't have practically
any effect on your rankings such that the latter are rather
stable. These ups and downs are what the seo marketers call
the Google updates. These updates are important because Google
is tweaking its algorithm to deliver better search engine results
and hopefully to solve problems which are being faced by marketers
ie url canonicalization, duplicate content and 302 redirects.
In the past months and years, there have been several updates
eg Florida, Allegra, Bourbon, Jagger and the latest one at the
time of this writing(03/01/2006) is Bigdaddy which has already
started about 2-3 months back. These updates are named at webmasterworld.com.
You can read more about this latest update on Senior Google
engineer Matt Cutts blog at http://www.mattcutts.com/blog/bigdaddyGoogle.
Google has
several datacenters and when the updates are rolling in, the
different datacenters are working on building new results and
when everything is stabilised and settled, the final results
are shown on the main Google.com. Google is no longer proned
to chaotic updates whereby the search engine results are really
shaken with rankings shifting quite a lot and creating confusion.
With all the different datacenters, Google is proceeding with
micro updates. Presently, Bigdaddy is only live at 66.249.93.104
and 64.233.179.104 right now. You might want to take a closer
look at 66.249.93.104 as Matt Cutts says this is the preferred
data center to hit.
If you have
a website ranking in the search engines and according to the
datacenters, you seem to be affected, don't panic. It's of no
use constantly worrying about whether your site will finally
come out "safe and sound" when the update is not over
yet. And if you have a good site with several quality backlinks
from different sources ie reciprocal links, one-way links, directory
links, article links and press releases links, you should not
really worry. Even you lose rankings, it might just be temporary
and will get fixed sooner or later. In the meantime, continue
to work in building your backlinks and content as well and not
wasting too much time checking and monitoring the update. Let
it do its job and you might be surprised by the final outcome.
ABOUT
THE AUTHOR
Written by Jean Lam, Author of Top
Search Engine Ranking Secrets in Google Revealed,
discover the secret strategies used to generate 164,313 unique
targeted visitors in just 11 months from the major search engines.
See
it now.